Initiative Leads
As researcher-in-residence at INMA and an ex-fellow at Harvard and Oxford universities, Grzegorz (Greg) Piechota studies technology-enabled
disruption patterns across industries with a focus on business model innovation in news media.
He is a former media executive beginning at Poland’s Gazeta Wyborcza as a reporter and rising to a news editor and vice president of Agora Foundation.
His research work at Harvard Business School focused on digital business model innovations, while his project at Oxford’s Reuters Institute for the
Study of Journalism examined the impact of digital platforms on paid content models of news organisations.
Greg is the author of the 2019 book, Unlocking the Customer Value Chain, which he co-wrote with Thales Teixeira. He has authored several reports
for INMA on subscriptions and data.
Based in Oxford in the United Kingdom, Greg launched INMA’s Readers First Initiative and Smart Data Initiative and served in volunteer capacities
for INMA: Europe Division president and board member and a member of the association’s International Board of Directors.
Readers First Initiative posts by Greg Piechota
128 Blog Posts
