27 May 2025
Annual Business Meeting
Virtual
The Annual Business Meeting of the International News Media Association (INMA) is a legal requirement to update members on activities and elect new representatives to the Board of Directors. The Zoom meeting is from 11:00 a.m. to 11:30 a.m. (New York time) Tuesday, May 27, 2025.
05-12 June 2025
Subscriber Retention Master Class
Virtual
How editorial, marketing, and data managers help retain digital subscribers through world-class reader engagement is the focus of this master class which is part of INMA's Readers First Initiative. Key topics will include: the value of reader engagement for business and editorial; defining and measuring reader engagement such as metrics, KPIs, dashboards; engagement strategy focused on content audit and reader segmentation; engagement tactics such as editorial and marketing initiatives to grow engagement; and organisation looking at workflows, cross-department teams, and experiments.
