How Village Media Has Aggressively Grown by Focusing on its Digital Playbook
Presented by Jeff Elgie, CEO, Village Media
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Originally presented: 18 June 2025
How Canada's Village Media has grown its footprint with a relentless focus on giving readers what they want is the subject of this INMA Newsroom Transformation Initiative Webinar.
The 11-year-old company is now in more than two dozen markets, with plans to continue growing. Most of its news sites were launched from scratch, while five were added through acquisitions. Last October, Village Media debuted its newest site – TorontoToday, a hyperlocal news source dedicated to serving the downtown neighbourhoods of Canada's largest city. None of its markets have print products.
Village Media's CEO, Jeff Elgie, walks through Village Media’s strategy, with an emphasis on how its newsrooms continue to evolve, how they measure success and where they plan to go next.
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