Join colleagues for a welcome tea or coffee before diving into the day’s seminars.

In today's evolving media landscape, subscription success demands placing readers at the center of every strategy. Get introduced to experts and peers who will be your guides at this seminar.

At this Norwegian primary news destination and subscription powerhouse, journalists, developers, and marketers work side by side to accelerate digital growth and build a new subscription offering with audio and video at its core. At the helm of this revolution is the editor-in-chief who is also the chief executive officer. Learn how Verdens Gang reimagined its newsroom for the digital future by integrating marketing insight and product expertise into editorial workflows.

The scoop about U.S. officials discussing battle plans on a civilian chat app boosted The Atlantic’s reputation and brand, drew widespread attention, and sparked heated debates. How do you market subscriptions in a dynamic news cycle? Consider this case for equally dynamic paywalls enabled by recent advances in AI and personalisation technology.

Join this fast-paced session on how a leading publisher is using Piano’s Ad Revenue Insights to drive smarter decisions across the entire business — from the newsroom to ad ops to the subscription team. Learn how integrating data across departments can unlock new opportunities, improve collaboration, and maximise total revenue. Whether you're in editorial, marketing, or product, this session will give you actionable strategies to align your teams and optimise outcomes.

Relying solely on news cycles to drive subscriptions isn’t enough, especially when the news cycle is unpredictable. The alternative? A blend of customer-focused thinking, data-driven decisions, customised experiences, and calculated risk-taking. Hear stories behind the success of Condé Nast’s magazine brands such as The New Yorker, Vanity Fair, and Wired.

Drawing inspiration from the top-class Swiss hospitality and airlines, Zurich’s newspaper of record is redefining what a top-tier subscription could be. More content? Yes, but the new premium experience pampers Neue Zürcher Zeitung’s “Pro” subscribers with new content formats, thoughtful curation, new social features, and AI-powered personalisation.

New digital replicas of print newspapers, new editions that have no print equivalents, even new digital-only brands all bundled together, help the Swedish publisher of Göteborgs-Posten and its other regional press drive subscription retention and revenue to new heights. The goal? Newsrooms fully funded by digital business by 2027.

Let us distill the biggest takeaways from this content-rich seminar and offer actionable ideas for building a sustainable news business with readers at its core.