Overview
With announcements from OpenAI, Google and Apple it is becoming clearer that their AI products are positioning themselves for closer relationships to consumers. As more sits within their walled gardens and we have less control over search, alerts and summaries, where does discovery come from in the future? What does the future of our relationships with consumers look like? And what formats should we be delivering in? As a group we will discuss various scenarios and how we prepare for them.
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Friday
May 23
Join colleagues for a welcome tea or coffee before diving into the day’s seminars.
Introduction to the session and a short background of news and AI.
Three individual 30-minute frank discussions with major AI players about how they are working with news when it comes to AI. We’ll be asking two questions through short presentations and open Q&A/discussion:
- For news events, how do you reward accuracy (i.e. verified information and sources) over speed (which has the potential to be flooded by bad actors)?
- How do you work with content owners, if at all, for grounding/RAG? Specifically around permission, attribution, and monetisation.
AI is changing everything – how do media organizations lead through this next wave of change? Join Gabriel Koen (SVP of Technology, Penske Media) and Brian Alvey (CTO, WordPress VIP) as they share how to build direct audience relationships, outpace gatekeepers, and make bold, future-proof decisions. This session will spotlight how brand, audience, and smart tech come together and offer practical takeaways you can apply right now.
Two companies are trying to solve the complex issue of appropriate permission, attribution, and monetisation for content owners. In this session, we will hear from each and discuss the considerations news media should consider before making any decisions.
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