10:00 a.m.-12:45 p.m.
(New York time)

About This Module

“It was the best of times, it was the worst of times ... it was the season of light, it was the season of darkness,” Dickens wrote 162 years ago.

After a year of the pandemic and a winter of despair, we all strive for a spring of hope.

In this module, among others, we will distill the lessons learnt in 2020 in promoting quality content, mobilising our audiences to subscribe, and engaging new generations to read, watch and listen to.

We will share the stories of success from across the world and media sectors, and we will ask where the opportunities are for 2021?

10:00 a.m.-12:30 p.m.
(New York time)

Supported by


About This Module

“News subscription product is our content and experience around it,” said Louise Story of The Wall Street Journal.Subscription leaders engage readers through journalism, product, tech, and marketing, and find new ways to deliver those experiences – transforming the operating models of their newsrooms, product and marketing departments

In this module, we want to dive into ways news publishers tailor content and experiences to segments, use data to inform their decisions and sometimes automate them.

10:00 a.m.-12:45 p.m.
(New York time)

Supported by


About This Module

There are two approaches to grow:

• “Inside Out,” in which we better understand our current audience and shift our content mix and product experience to improve conversion and engagement.
• “Outside In,” in which we identify new segments of potential readers and create propositions to meet their needs.

In this module, we will dive into examples from the North and the South of the world.

Beyond keynote presentations, we upgrade our online summit experience with practical workshops, during which the practitioners will help us deal with the common challenges in the transformation to reader revenue: how to mobilise newsrooms to support reader revenue programmes and how to democratise data and how to help readers form habits.

10:00 a.m.-12:30 p.m.
(New York time)

Supported by


About This Module

“Pricing right is the fastest and most effective way for businesses to increase profits,” claim consultants.

In 2020, pricing policy proved to be one of the most debated issues in the news industry: starting with decisions whether to lift paywalls early in the pandemic, moving to different approaches to free and paid trials, ending with the urgency to raise ARPU.

In this module, we want to see the most profitable approaches to pricing in short and in the long term and discover best practices in price increases.

We will also look at the innovative news experiences introduced by established publishers and news start-ups.

10:00 a.m.-12:30 p.m.
(New York time)

About This Module

“Millions of readers access online news through their schools, universities, employers, service providers.”

For the beginners and for the publishers with a mature subscription business, group plans offer a unique option to reach new audiences and introduce them to the brand, and hopefully engage for ever. Many though struggle, as selling to businesses is nothing like selling to individuals.

In this module, we will dive into the world of B2B subscriptions, business partnerships and bundles, and map the opportunity for both general news and specialised publishers.

We will finish the summit with the summary and a premiere of the INMA Readers First Outlook for 2021 and beyond.