The digital era has brought many innovations that have deeply impacted creative industries, and content production is no exception.

I am a journalist working in entertainment, and in my case, the idea of using AI to optimise the production of video film reviews arose from a simple but challenging necessity: to increase content production efficiently while maintaining quality — without a large video editing team.

For me, the answer lay in AI.

With the growing demand for videos — one of the most-consumed formats on social media — the task of recording, editing, and generating content frequently became a significant challenge. We have a small team, and we lack specialised resources, such as professional video editors, which makes creating these videos a time-consuming process.

Exploring new possibilities

That was when I realised the enormous potential of AI to transform this process.

The first step was researching AI solutions that could automate parts of the workflow. I began exploring tools like ChatGPT to adapt my written reviews into video scripts and HeyGen to generate videos automatically.

These tools became essential to the project.

ChatGPT helped reduce the time spent adapting textual content, quickly transforming my articles into video scripts. Meanwhile, HeyGen, an AI-powered tool that generates videos with digital avatars, enabled the efficient creation of high-quality videos without requiring a dedicated video editor.

With these tools, I was able to significantly increase content production. Instead of spending several hours producing a single video, I could now create a high-quality video in just minutes. This not only sped up production but also increased content frequency, which is crucial in today’s highly competitive digital environment.

The implementation of AI also led to a major boost in efficiency.

Previously, creating a video involved recording, editing, and adjustments that could take days since everything had to be done manually.

Now, thanks to AI, this process has been drastically reduced. Video production time has dropped from days to just a few hours. By automating the technical aspects, AI allowed the focus to shift toward film analysis and critique.

The future with AI

In a world where content production needs to be fast, consistent, and high-quality, AI has proven to be a fundamental ally. Rather than fearing automation, it is now seen as a tool that enhances creative abilities. This is especially important in a work environment where content demands keep growing while resources often remain limited.

The use of AI in video production for film reviews has transformed not only the production process but also the outlook on the future of digital content.

By optimising time, improving quality, and increasing productivity, AI has not only made work easier but has also opened doors to new creative and commercial possibilities. What was once a difficult and time-consuming task has now become an agile and efficient process — and this is just the beginning of what AI can achieve in the field of content creation.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .