Key learnings from 9 months with 8 European news publishers on their digital subscription journey
North Star metrics
Overcoming blockers
Sustainable transformation
Join us for the unveiling of
GNI Subscriptions Lab Europe 2021 results
The fundamentals of reader revenue strategy and the best-performing digital subscription tactics by news media companies is the focus of a free, INMA-hosted Town Hall based on the learnings of the 2021 Google News Initiative Subscriptions Lab Europe.
Eight news publishers from across Europe participated in this joint programme of the Google News Initiative, FT Strategies, and the International News Media Association (INMA).
They worked together this year on defining ambitious visions for their digital subscription business and building the engine that will take them to their goals.
European publisher findings to be shared in this global Town Hall come from The Courier (DC Thomson Media), United Kingdom; Denik (Vltava Labe Media), Czech Republic; Irish Independent (Independent News & Media), Ireland; Le Journal du Dimanche (Lagardère Media News), France; OÖNachrichten (Wimmer Medien), Austria; El País (Prisa), Spain; Público (Público Comunicação Social), Portugal; and Ruhr Nachrichten (Lensing Media), Germany.
Speakers
Sulina Connal
Director, News and Publishing Partnerships, EMEA
Google
France
Angélica Domínguez
Customer Strategy Director
El Pais (Prisa)
Spain
Daisy Donald
Principal
FT Strategies
United Kingdom
Ronan Doyle
Retention Manager
Irish Independent (Mediahuis)
Ireland
Lenka Gallo
Manager, Subscription Marketing
Denik (Vltava Labe Media)
Czechia
Tara Lajumoke
Managing Director
FT Strategies
United Kingdom
Graham McDougall
Head of Audience Management
The Courier (DC Thomson)
United Kingdom
Philipp Ostrop
Head of Product Development
Ruhr Nachrichten (Lensing Media)
Germany
Tim Part
Senior Manager
FT Strategies
United Kingdom
Guida Marques Pinto
Digital Innovation Director
Público
Portugal
Martin Prinz
Head of Subscriptions
Oberösterreichische Nachrichten (Wimmer Medien)
Austria
Camila Samilian
Program Manager, News and Publishing Partnerships
Google
United Kingdom
Moderated by
Greg Piechota
Lead, Readers First InitiativeInternational News Media Association (INMA)
What the Town Hall will cover
At this Media Subscriptions Town Hall, we will distill the learnings of the Lab and showcase the outcomes of the publishers’ experiments, with guest experts ranging from the Lab consultants to
participants. We will discuss the fundamentals of reader revenue strategy and the best-performing tactics for news media companies:
- How to define the company’s strategy using the Financial Times’ North Star methodology?
- How to foster a reader-centric culture across the organisation?
- How to increase digital subscriptions revenue and growth rate?
- How to improve in key subscriptions metrics (e.g., conversion rate, average revenue per user, retention, etc.)?
- What tools and skills are necessary for unlocking growth in subscriptions?
- How to continuously optimise the growth process by experimenting, learning and improving?
At this Media Subscriptions Town Hall, we will distill the learnings of the Lab and showcase the outcomes of the publishers’ experiments, with guest experts ranging from the Lab consultants to participants. We will discuss the fundamentals of reader revenue strategy and the best-performing tactics for news media companies:
About the Town Hall
Date
Tueday, December 7
Time
15:00-17:30 (London time) | 10:00-12:30 (New York time)
Registration fee
Free
What you access receive to
Livestream on December 7
Recording of Town Hall
All Town Hall presentations
Date
Tueday, December 7
Time
15:00-17:30 (London time) | 10:00-12:30 (New York time)
Registration fee
Free
What you access receive to
Livestream on December 7
Recording of Town Hall
All Town Hall presentations