Save the COVID bump gains with a state-of-the-art churn reduction program: Welcome, engage, and make the new subscribers stay forever
Onboarding sequences
Optimisation experiments
Churn propensity
Payment moments of truth
Welcome, engage, and fight churn
Retire the optimistic term “retention” and look the real beast in the eye: churn. It’s wasting your money, your time, your effort, and it is killing your growth. No more. A relentless focus on churn is the duty of every subscription news marketer.
The COVID bump brought hundreds of thousands of new digital subscribers across news brands. How long will they stay?
In this Master Class, INMA lines up top experts and media practitioners to share the latest evidence-based strategies and tactics in retention.
Imagine this: 3 live sessions and 6+ hours of benchmarks, frameworks, and best practices in data-informed onboarding, engagement, and fighting churn.
Apart from practical, hands-on presentations and fireside chats with the guest experts, INMA will invite participants to the virtual stage to share opportunities they discovered and workshop the quick wins.
Topics
How to engage new subscribers in the first key 100 days?
How to help readers develop a habit?
How to nurture value of subscription?
How to predict with AI who’s going to churn and when?
How to wake up sleepers?
How to save revenue lost by the payment failures?
How to engage new subscribers in the first key 100 days?
How to help readers develop a habit?
How to nurture value of subscription?
How to predict with AI who’s going to churn and when?
How to wake up sleepers?
How to save revenue lost by the payment failures?
Speakers
Patrick Appel
Director of Research
Piano
Fiona Chan
Head of Analytics, CX and Business Operations
Singapore Press Holdings
Michal Ciesielczyk
Head of AI Engineering
Deep.BI
Tor Jacobsen
Senior Vice President Marketing and Revenue
Schibsted Media
Anne Janzer
Author
Subscription Marketing and Writing To Be Understood
Grzegorz (Greg) Piechota
Researcher-in-Residence
INMA
Anne Powell
Director, Engagement
The Wall Street Journal
Elaine Scott
Director, Subscriber Engagement & Retention
Telegraph Media Group
Selma Stern
Senior Vice President Subscriptions
Business Insider
Mateusz Szaniewski
Head of Digital Subscription Marketing
Gazeta Wyborcza/Agora
Supported by
Agenda
Tuesday, June 16
Module 1: Know Your Churn To Strangle It
Click here for more information on this module
Tuesday, June 23
Module 2: Engage Readers So They Never Want to Leave
Click here for more information on this module
Tuesday, June 30
Module 3: Predict the Future, Save Revenue Today
Click here for more information on this module
Details
What is included in registration?
Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.
What is the format?
Each module will be approximately two hours in duration. Each module will be held from 10:00 a.m. to 12:00 p.m. New York time (2:00 p.m.-4:00 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.
What is the cost?
- Members: US$395 for all three modules, inclusive of video recordings and presentations
- Non-members: US$1,190, which is member pricing plus US$795, which includes one year of INMA membership
Who should attend?
News media company employees engaged in subscriber retention and engagement